Ladbrokes, the British betting giant, have released a report on their iPhone sports application, which was introduced just before the World Cup 2010.
The reports testify that customers are using Ladbrokes’ application in vast qualities.
Ladbrokes released their iPhone application just prior to the World Cup in South Africa, perfect timing for new and current users to bet on the event.
Ladbrokes reported that the FIFA World Cup 2010 received the most bets ever on their iPhone Application for a sporting event. They received in excess of 100,000 wagers over iphones for the World Cup by itself. This amount was four times greater than the number of bets received via mobile phones since Euro 2008, the last major international football tournament.
Additionally, Ladbrokes said that turnover for for the last year was already twice the level seen just after the launch of the new application, and the number of customers betting exclusively on mobile phones has increased six fold.
John O’Reilly, Managing Director for Remote Betting and Gaming at Ladbrokes, said, “Since smartphones and particularly the iPhone have improved their user experience, mobile gaming and betting have become important growth markets. We’re very pleased that we’re the first major bookmaker to introduce a complete betting application for the app store, and we will follow up the successful World Cup application with the introduction of a broad range of other apps”.